Time to rethink congress exhibitions

You need a booth concept that matches the high price you most likely paid the event organizers.

And by “booth concept,” we don’t mean just a decorated back wall. We mean the core idea. The strategy behind the booth. Something that actually supports your commercial objectives and helps your team start the right conversations.

At most medical congresses we attend, companies send some of their best people to man the booth. These are skilled professionals who are great at uncovering physician needs and presenting their solutions in a relevant way. But if all they have to work with are the same old worn-out talking points – efficacy, safety, side effects – that’s not exactly setting them up for success.

At Gesundheit, we believe the booth staff should do the talking – that’s their strength, whether they’re in a hospital, clinic, or office. When they are at a congress, our job is to give them a concept that opens the door. One that grabs attention, sparks interest, and makes it easier to start a real conversation with the customer.

A strong booth concept doesn’t need to be flashy or complex. It just needs to be smart – something that stops people in their tracks, makes them curious, and gives your team a natural way in.

Next time you’re planning an exhbition. Make room for conversations.