The first Study Tour was a full-blown success. We are doing it again. Next stop: San Raffaele University Hospital, Milan!...
Read more
Time to rethink congress exhibitions
In a time with so many obstacles to HCP access, it’s frustrating to see life science companies pour big budgets into congress sponsorships, only to end up with exhibition booths that don’t deliver....
Read more
Lead generation in pharma marketing doesn’t have to be complicated
Has fact-based communication killed creativity in healthcare marketing?...
Read more
See the world with Gesundheit Medical Travel
Last year, Gesundheit Healthcare Marketing welcomed a new addition to the family: Gesundheit Medical Travel. On November 21-22, we hosted our very first event....
Read more
Slide deck excellence
At Gesundheit we make tons of presentations. Mostly PowerPoint. But presentations are not just presentations and you need to carefully craft them according your audience, the type of content they include and how you plan to use them....
Read more
Why psychology and design matter
Prioritizing content is key when telling your story to your customers. We came across this cool illustration by Jackson Yew....
Read more
Q&A: Meet the Gesundheiters
Trine Ørnebjerg, senior project manager...
Read more
CONSENTS before CONTENT?
Lately, we have spent much time with clients talking and thinking about e-mail consent collection. It seems to be what every pharma marketeer is talking about these days....
Read more
The 3 Firsts in Pharma Marketing
Lately we have been preaching a lot.
Preaching about The 3 Firsts in Pharma Marketing which are the disciplines you need to master before you start spending your HCP marketing budget on anything else....
Read more
10 tips for briefing your healthcare agency
It is time to turn off the automatic OOO reply 😎 and get back to cruel daily grind.
That also means that it is high season for starting new projects.
Â
Some of these projects may involve working with your agency. Last year, ...
Read more