The Matrix… just for you!

Our Pharma Marketing Matrix 2025 sparked quite some discussions on LinkedIn this month. And it is definitely not the only truth, but it is our way of visualizing what we see going on in the world of healthcare marketing.

What is 100% certain, though, is that here are four underused channels, tactics, and strategies that we believe you should pay more attention to as a pharma marketer.

1. CHANNEL: Telehealth Platforms

If we can help connect patients to specialized healthcare professionals, then we are making a real difference—for the patients and for our business.

2.  TACTIC: Personalization

We are starting to see a mindset among our clients: Let’s do less, but let’s make it ULTRA-relevant. It is about being close to our customers and knowing them and their practice down to the smallest detail.

3. STRATEGY: Data-Driven Strategy

Look for ways to identify, collect, and merge data from different sources to give a better picture of the market—sales data, external research, public data, paid media data, etc. But don’t wait for global to get it done—it needs to be tailored to what is available in the local market.

4. CHANNEL: HCP Support Tools

Find out where it hurts! Where can you make a difference for your customers? Then bring them together, sit them around a table, and discuss how to relieve their pain. Remember that we, as pharma companies, have more resources, bigger budgets, and better networks, making us the perfect partner for these kinds of solutions.

We are only scratching the surface here, but these are four areas where you can dramatically improve your current marketing game.