Slide deck excellence

Here’s how we distinguish the different types and approach them differently.

Conceptual presentations

These are all about impressing and getting people on board with your vision. Slides should be visually striking and engaging. They should be easy to interpret and help you tell your story.

Sales meeting presentations

A clear storyline with background, problem, solution, proof, and closing. But flexibility is key. You should be able to re-organize your slides beforehand based on your expectations of the customer’s needs. At the same time, you should be able to shift focus during the presentation if the customer wants to talk about something different.

Alignment presentations

These are for when the team’s together, and you need their input or approval on your direction. Less about flashy visuals, more about giving an overview, pointing out what’s still in progress, and what’s already locked down.

Reports

The McKinsey-style ones. These are content-heavy and often for reading, not presenting. This is about solid writing, but mostly about structuring and prioritizing content to make it readable and skimmable.

How are your presentations?