What’s on our minds

Creativity in small spaces

Has fact-based communication killed creativity in healthcare marketing?...

See the world with Gesundheit Medical Travel

Last year, Gesundheit Healthcare Marketing welcomed a new addition to the family: Gesundheit Medical Travel. On November 21-22, we hosted our very first event....

Slide deck excellence

At Gesundheit we make tons of presentations. Mostly PowerPoint. But presentations are not just presentations and you need to carefully craft them according your audience, the type of content they include and how you plan to use them....

Why psychology and design matter

Prioritizing content is key when telling your story to your customers. We came across this cool illustration by Jackson Yew....

Q&A: Meet the Gesundheiters

Trine Ørnebjerg, senior project manager...

CONSENTS before CONTENT?

Lately, we have spent much time with clients talking and thinking about e-mail consent collection. It seems to be what every pharma marketeer is talking about these days....

The 3 Firsts in Pharma Marketing

Lately we have been preaching a lot.
Preaching about The 3 Firsts in Pharma Marketing which are the disciplines you need to master before you start spending your HCP marketing budget on anything else....

10 tips for briefing your healthcare agency

It is time to turn off the automatic OOO reply 😎 and get back to cruel daily grind.
That also means that it is high season for starting new projects.

Some of these projects may involve working with your agency. Last year, ...