Another lunch meeting. Now what?
You know the situation.You’ve booked 45 minutes. Lunch is arriving. Everyone’s polite. And you’re thinking: what are we actually doing here?
At Gesundheit we – together with good clients – have been working on a simple fix.
A lunch meeting that isn’t a presentation. It’s a workshop.
A structured, co-creation session that helps you build relationships while actually doing something useful together.
A workshop-in-a-box for your field force
It’s a format developed by the brand team for the field force to use with top tier customer accounts.
Everything is included:
- Slide decks
- Workshop posters for brainstorming or patient journey mapping
- Handouts
- Training manual
Plus clear guidance on what to do before, during, and after. So instead of one-off visits, you get a series of connected interactions with the same customers.
Why it works
When you co-create with a department or a clinic, something shifts:
- The conversation becomes about real patients and everyday challenges
- You learn about the problems and the needs of your customers
- And your priorities become part of their daily thinking
And without forcing it, you get to spotlight the clinical topics that are page one of your brand strategy.
Not by telling. But by working on them together.
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