The day Thomas made the client cry

It’s not often our clients cry during meetings. And if they do, it’s usually not a good thing. But this time was different. Thomas made our client cry – in a good way.

Imagine having to tell your young child or grandchild that you have cancer – maybe even a life-threatening one. Now imagine being that child, trying to make sense of what’s happening. For any parent, that thought hits hard.

And it’s exactly why Amgen asked us to create a story – something to be shared aloud with children and grandchildren of patients with cancer.

We set out to shape something gentle and heartfelt. A story that could hold a difficult conversation with care, honesty, and warmth. Something that made space for both the sadness and the love.

When we presented the first draft to the client and a group of oncology nurses, the room went quiet. Then the tears came. We took it as a sign we were on the right track.

Two months later… and now, it’s ready.

It’s a story about how life changes for Little Bear and Big Bear. But they face it together – with courage, laughter, and lots of hugs.

The material will soon be available in cancer units across Denmark and Norway – with more countries to follow.

We’re proud of this one.
Gentle, heartfelt words by Thomas Westh
Beautiful illustrations by Kenneth Hegelund that make you fall in love
Expert project management by Anne Helt

A BIG thank you to our courageous clients Liv Svae and Karin Andreasen for taking on this initiative.

And a special shoutout to the group of oncology nurses who guided us with insights and feedback throughout the journey.

This one’s for all the Big Bears and Little Bears out there. 💛