Few pharmaceutical companies have as close a working collaboration with their key customers as Sobi in the Nordic countries. They share a passion for improving the lives of people with hemophilia.

When Sobi asked the hemophilia nurses and physicians how best to support them, the healthcare professionals were clear about their need for better training, best practice sharing and access to recent research.

Based on these inputs, Sobi and Gesundheit developed SobiLearn, a program that brings hemophilia specialists together and provides access to relevant training and education and furthermore facilitates best practice sharing.

Our work included concept development, brand identity and a full implementation playbook.