What’s on our minds

3 types of emails every pharma marketer should know about

We know it is not new. We know it is not the channel that makes everyone in the room lean forward when the annual brand plan is presented. And we know that “let’s send an email” can sound a bit too easy.
But that is exactly why email des...

Educating patients… and carefully educating their doctors too

Right now, we are working on two projects with some really clever health tech. Both aim to help people with common but often life-disrupting conditions finally get the help they need....

Another lunch meeting. Now what?

You know the situation.You’ve booked 45 minutes. Lunch is arriving. Everyone’s polite. And you’re thinking: what are we actually doing here?
At Gesundheit we – together with good clients – have been working on a simple fix.
A ...

2 desks available – bring your laptop and good vibes

From Jan 1, we’ve got two free desks at the Gesundheit office in the Meatpacking District in Copenhagen – and we’d love to share the space with someone nice....

Gesundheit was nominated for a PMEA Award

Every year, PMLiVe rewards "customer-centric business practices that ensure treatments and provide patients with meaningful outcomes, recognizing excellence in global, regional and local work" at the PMEA Awards.

It's basically a party...

7 tips for hosting better webinars

The big thing that pharma marketeers forget about hosting webinars, is the opportunity to engage your customers before and after the event....

4 principles for creating company content on LinkedIn

LinkedIn is not the channel that will skyrocket HCP communication on social media. But it does have some potential....

INTERVIEW: The future of pharma marketing

Our very own Anders Soelgaard had a talk with ex Boehringer Ingelheim President US pharma Timmo Rousku Andersen. It was going to be about marketing, but it turned out that Timmo wanted much more…...

9 takeaways about email marketing

We talk a lot about email marketing these days…

And last month, Anders had an interesting talk with Mark Petersen, Head of Global Services and Omnichannel Execution at Boehringer Ingelheim about just that. He has been around the wor...

Patient lead generation is a different beast

Last month, we focused on lead generation at congresses – mostly aimed at HCPs.
This month, we’re shifting the spotlight to patient lead generation.
It’s a topic close to home for us at Gesundheit. We’ve supported private hospit...

The day Thomas made the client cry

Not long ago, Thomas made the client cry…...

We’re Going to Milan!

The first Study Tour was a full-blown success. We are doing it again. Next stop: San Raffaele University Hospital, Milan!...

Time to rethink congress exhibitions

In a time with so many obstacles to HCP access, it’s frustrating to see life science companies pour big budgets into congress sponsorships, only to end up with exhibition booths that don’t deliver....

Lead generation in pharma marketing doesn’t have to be complicated

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Sometimes you do work that just feels right…

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The Danish Healthcare Reform: What It Means for Pharma Sales Teams

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The Matrix… just for you!

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Creativity in small spaces

Has fact-based communication killed creativity in healthcare marketing?...

See the world with Gesundheit Medical Travel

Last year, Gesundheit Healthcare Marketing welcomed a new addition to the family: Gesundheit Medical Travel. On November 21-22, we hosted our very first event....

Slide deck excellence

At Gesundheit we make tons of presentations. Mostly PowerPoint. But presentations are not just presentations and you need to carefully craft them according your audience, the type of content they include and how you plan to use them....

Why psychology and design matter

Prioritizing content is key when telling your story to your customers. We came across this cool illustration by Jackson Yew....

Q&A: Meet the Gesundheiters

Trine Ørnebjerg, senior project manager...

CONSENTS before CONTENT?

Lately, we have spent much time with clients talking and thinking about e-mail consent collection. It seems to be what every pharma marketeer is talking about these days....

The 3 Firsts in Pharma Marketing

Lately we have been preaching a lot.
Preaching about The 3 Firsts in Pharma Marketing which are the disciplines you need to master before you start spending your HCP marketing budget on anything else....

10 tips for briefing your healthcare agency

It is time to turn off the automatic OOO reply ? and get back to cruel daily grind.
That also means that it is high season for starting new projects.

Some of these projects may involve working with your agency. Last year, Mik...