Lately we have been preaching a lot.
Preaching about The 3 Firsts in Pharma Marketing which are the disciplines you need to master before you start spending your HCP marketing budget on anything else.
Make sure they are trained and synced with your message strategy and equipped to build relationships with your key customers.
Build your consent database and send email blasts – at least every quarter.
Host good online and real-life educational events with KOLs and other experts.
We made Anders spell it out to the camera in this 3-minute video.