4 principles for creating company content on LinkedIn

Throughout the spring, we have been developing pharma social media strategies and we have been writing content about great workplaces, upcoming events, outstanding colleagues, clinical research, and much more.

When we do client workshops, we usually end on a high note with four principles to live by if you are a pharma marketer doing company content on LinkedIn.

Here they are for you as well:

1. Experiment
It’s all about trial and error. Don’t be afraid to test new ideas. Try a different kind of topic. Use a different writing style. Or explore different formats. Try it out and see how it performs.

2. Be bold
We know…., we’re pharma and we are risk-averse like no one. But still… If you’re a pharma company and you’re on LinkedIn, chances are that you produce a lot of content that is NOT about drugs or disease, but more about corporate stuff or employer branding, which means you are free to do things out of the ordinary. Be bold.

3. Show yourselves
Produce content about real people. And write them the way real people would tell the story to their colleagues at the lunch table. Forget the corporate lingo.

4. Be consistent
Every LinkedIn marketeer knows it. The algorithm kills you if you don’t post regularly. The “official” advice is at least two original posts per week, but find your own rhythm and stick to it.

And now you’re probably thinking: “That was clever! I want to see how Gesundheit does it on their own company page.”

No need to!
There’s nothing there ☹️

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(Thinking about it, since you are reading this, you probably already subscribe. You are a star!)