27
Mar

abasaglar

Project:Launch campaign
Client:Eli Lilly
Scope:Local
Delivery:Campaign development
The market for insulin for diabetes patients is a highly competitive environment with many major players fighting for market shares.

Eli Lilly is one player with several brands in their diabetes portfolio. The most recent addition is a biosimilar with a particularly competitive profile.

Gesundheit localised and translated the launch campaign delivered in 2016 by the Lilly global team.