Project:iPad detailing with an edge
Scope:The Nordics
If we had to highlight one discipline we are truly passionate about, it would be e-detailing. We have created tons of e-detailers on computers, tablets and iPads. We did this one in collaboration with the ambitious marketing team at Lilly, who wanted to do more than just medicate – they wanted to solve the problems facing men. So we told an engaging story and we exploited the interactive features available offered by digital media.