23
Oct

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Project:E-health support program
Client:Pharma client
Scope:Denmark
Sometimes our clients use Gesundheit as a sounding board for generating ideas, which they can then build on themselves… In this instance, the client was challenged by an expiring patent for a market-leading product.

Using a new device as leverage, we designed a loyalty program, which ensured that clinical units all over the country would start up patients on the new device. Enrolled patients were coached and given follow-up calls to ensure successful trial periods.